Branding / Identity
Branding that defines vision and drives recognition through thoughtful design and visual storytelling.
Wordlaw Commercial Construction
Role: Branding, Visual Identity, Art Direction
Focus: Creating a cohesive identity system for a Detroit-based commercial construction firm
A modern rebrand built on structure, precision, and trust.
The Wordlaw Commercial Construction identity system uses architectural linework and bold typography to mirror the company’s foundation in innovation and craftsmanship. From signage and stationery to ID systems and packaging, every touchpoint reinforces a visual language rooted in professionalism and progress.
Highway Response and Repair
Role: Branding, Art Direction, Visual Identity
Focus: Building a rugged, heritage-driven identity system for an automotive service brand.
Inspired by Detroit’s automotive roots, the Highway Response and Repair identity combines mechanical precision with a handcrafted aesthetic. The intersecting pistons form a bold emblem of durability and movement, designed to work seamlessly across print, apparel, and vehicle applications.
The visual direction emphasizes grit and authenticity — celebrating the brand’s connection to the road while keeping the design clean, scalable, and instantly recognizable.
Young Advanced Electric
Role: Branding, Logo Design, Visual Identity
Focus: Creating a dynamic brand identity for a next-generation electrical company.
Designed to spark recognition, the Young Advanced Electric identity fuses strength and innovation through bold typography and a custom lightning bolt mark. The contrast of black and vibrant green conveys energy, confidence, and forward motion — reflecting a brand built on modern technology and reliability.
The visual system is intentionally minimal, allowing the logo to stand out across business cards, stationery, and environmental branding while maintaining a professional, contemporary feel.
