Campaign/Marketing
Campaign and marketing design that transforms strategy into clear, visually compelling stories.
DTE Energy Efficiency Academy
Role: Graphic Design, Layout Design, Art Direction Support
Focus: Print and digital design for workforce development and energy awareness campaigns.
Created for Walker-Miller Energy Services and DTE Energy, this project highlights a clear, accessible approach to information design. Using structured hierarchy, bold callouts, and an approachable color system, the layout balances professionalism with human connection.
The visual direction aligns with the program’s mission — empowering communities through education and sustainable energy — while maintaining strong brand consistency across print and digital applications.
ComEd Energy Efficiency Program
Role: Graphic Design, Visual System Development, Brand Consistency
Focus: Print and campaign collateral design for community outreach and energy efficiency programs.
Working with ComEd’s Energy Efficiency team, I developed clear, accessible marketing materials designed to inform and engage community members. The layouts emphasize legibility and brand cohesion, using a structured visual hierarchy and a refined color system that aligns with ComEd’s corporate identity.
Each piece balances utility and approachability — transforming technical content into visually engaging, human-centered communication.
Walker-Miller Energy Services
Role: Graphic Design, Brand Communication, Campaign Art Direction
Focus: Multi-platform marketing and brand support for a mission-driven energy company.
Partnering with Walker-Miller Energy Services, I developed cohesive print and digital campaigns that elevate the brand’s message of equity and sustainability in the clean energy space. From recruitment materials to social media content and conference collateral, each piece was designed to reflect clarity, inclusivity, and purpose.
The visual direction integrates Walker-Miller’s strong brand identity with approachable, human-centered storytelling — connecting people to innovation, community, and opportunity.
